Our annual unlimited plan let you download unlimited content from slidemodel. May 30, 2017 to join the free indie business book club, click here. Companies should instead look for new market space and ways to reinvent the industry. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory. Examining a wide range of strategic moves across a host of industries, these presentation slides highlight the six principles that every company can use to successfully formulate and execute blue ocean strategies. Blue ocean strategy is a method of creating business strategy of the enterprise, which was described in a book by w. An introduction to blue ocean strategy mba knowledge base.
Blue ocean strategy ppt slides linkedin slideshare. Blue ocean strategy is a bad book, but it is not your usual bad book. This template enables managers and executives to create a detailed and comprehensible blue ocean strategy. To make your life easier, you can download these free templates that have been made especially for blue ocean strategy presentations. To see the sources for this article series go to the first article in the series titled blue ocean strategy summary. Essay on blue ocean strategy a marketing book 1053. Blue ocean strategy is about creativity and finding new markets that allow a company not to get involved inand bogged down byhyper competition, said w. While this came in appendix a in the book, this is a good time to cover three industries with repeated blue ocean creation.
This templates provides iconography and diagrams to work with the blue ocean strategy tools. Blue ocean strategy is the bestselling book which launched a worldwide revolution in business strategy. Blue ocean strategy is a value innovation strategic move that opens up new uncontested market, creates new demand, makes the competition. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market. Blue ocean strategy summary and examples slideshare. Chan kim and renee mauborgne in the indie business book club. The research focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean. Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. Blue ocean strategy including examples and pdf download.
Free blue ocean strategy powerpoint templates now that youve done the hard work of identifying your blue ocean strategy, its time to present it to top management. Save hours of manual work and use awesome slide designs in your next presentation. Summary of blue ocean strategy au, aphithorn youtube,vietnam the video summary of blue ocean strategy explains the key concepts of the book and. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. The boeing 787 inde 599 november 1st, 2009 situation pre 787 launch duopoly with boeing and airbus commanding 100% market share in large. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. The free blue ocean strategy template is based in the blue ocean strategy book written by chan kim and renee mouborgne. In contrast, blue ocean strategy originated from a study that took place over 10 years and analyzed company successes and failures in more than 30 industries. If you continue browsing the site, you agree to the use of cookies on this website.
How to create uncontested market space and make the competition irrelevant, a book by professors w. Tools and frameworks for creating and capturing blue oceans it is constructed to create a new value curve and when you apply the four actions framework to the strategy canvas of your industry, you get a. The strategy canvas provides a highly visual tool to help look at future options. Each tool has a slide for the description and application within the strategy analysis. How to create uncontested market space and make competition.
A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price. For that there is nothing better than something called the blue ocean strategy. Achieved via the delivery of features that have a highest marginal benefit to customer needs. A slang term for the uncontested market space for an unknown industry or innovation. This strategy makes the competitors irrelevant and the main driver of the companys profits are the decreased costs. Blue ocean strategy free powerpoint templates 24slides. How to create uncontested market space and the make competition irrelevant 2005. Consider this your guide to creating uncontested market spaceand making the competition irrelevant. Blue ocean strategy powerpoint template sketchbubble. All in all, blue ocean strategy is a book worth reading. The profit is much easier than the rivalry with the competition on existing markets. The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. Essay on blue ocean strategy a marketing book 1053 words.
It is being published in a recordbreaking 44 languages and is a w. This is a book summary i have written originally as part of the assignment for my harvard innovation and entrepreneurship class. The book mostly borrows from a range of over 140 strategic marketing moves within a period of over a century. Theyll give your presentations a professional, memorable appearance the kind of sophisticated look that. Chan kim and renee mauborgne in their book blue ocean strategy. Chan kim and renee mauborgne, the writers of the 2005 book blue ocean strategy. Click here to download the blue ocean strategy canvas template. A free powerpoint ppt presentation displayed as a flash slide show on id. If so, share your ppt presentation slides online with. Some strategic planning models are based on theories that dont quite pan out during gotomarket executions. Summary of blue ocean strategy au, aphithorn youtube,vietnam the video summary of blue ocean strategy explains the key concepts of the book and the main tools that help create a blue ocean.
Blue ocean strategy by renee mauborgne blue ocean strategy is a groundbreaking book on opening up uncontested markets. This blog article is a overview of some of the key points of the book by w. Blue ocean strategy is based on over decadelong study of more than 150 strategic moves spanning more than 30 industries over 100 years. This framework is very innovative, as its principles challenge the conventional business strategy principles of fighting competitors headon. Jul 21, 2010 blue ocean strategy is the bestselling book which launched a worldwide revolution in business strategy. Of the many strategic planning models that exist, the blue ocean strategy could be considered the pacifist of the group. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market.
Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean. Blue ocean strategy is a growth strategy framework focused on the idea of creating an uncontested market spacei. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Blue ocean strategyblue ocean strategyintro strategic. Winner of the standing ovation award for best powerpoint templates from presentations magazine.
Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. What a company will do if it adopts a blue ocean strategy skills practiced making connections use understanding of the concept of a blue ocean strategy to identify its effects on a business. Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1 reduced factors unimportant to buyers, 2 increased factors important to buyers, 3 expanded the market. Strategy and thinking is not limited by preconceived barriers, and a shift happens from a focus on the supply side to a focus on the demand. Based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. The structure can be created or recreated by the steps taken by players in the market. A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Blue ocean strategy powerpoint templates present better. The book succeeds in showing how businesses, can outdo their competitors.
Blue ocean strategy blue ocean strategy is a strategic move that organizations or individuals use to create new product or ideas. Blue ocean shift is the essential followup to blue ocean strategy, the classic and over 4 million copy global bestseller by worldrenowned professors chan kim and renee mauborgne drawing on more than a decade of new research, blue ocean shift is the definitive guide to help you move beyond competing, inspire your peoples confidence, and seize new growth. A systematic way to grow your business without competing renee mauborgne, coauthor of blue ocean strategy and the new book blue ocean shift, on why disrupting an. They represent businesses that may not be around today, or werent around until they came on to the scene. Value innovation strategy competes in an uncontested market space. Blue ocean strategy blue ocean strategy introduction. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. Blue ocean strategy blue ocean strategy introduction blue ocean strategy is a marketing book by w. The boeing 787 is the property of its rightful owner. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Race towards more technological advancement industry giants spend billions of dollars in research and development in order to win this race. Powerpoint blue ocean strategy templates for professional strategic planning of your company.
Blue ocean strategy is innovative, and it creates a new market instead of fitting into the current market. Background categories 27 template categories 24 total backgrounds 910 total templates 430 total comment 968 tags. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Blue ocean strategy is a groundbreaking book on opening up uncontested markets. They are the authors of the book blue ocean strategy. This framework is very innovative, as its principles challenge the conventional business. Jul 16, 2015 the blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present. May 27, 2014 for that there is nothing better than something called the blue ocean strategy. This book will help the investor who is unsure about buying, holding or selling based on a companys future prospects. Blue ocean strategy powerpoint template slidemodel. Red oceans, blue oceans, and your blog there are two types of oceans in this world, according to authors w. Blue ocean strategy is based on the idea that every enterprise can achieve higher profit by creating new demand in noncompetitive market so called blue ocean. In their 2017 new york times bestselling book, blue ocean shift, kim and mauborgne share how to put these practical marketcreating tools into practice to.
Blue ocean strategyblue ocean strategyintro free download as powerpoint presentation. Blue ocean strategy execution click here to read this article. Chan kim and renee mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean. To learn more about the power of blue ocean strategy, visit blueoceanstrategy. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. Great blue ocean strategy diagrams for presentations on market analysis, business strategy analysis, new business ideas, new markets, new products, profitable growth high business performance, etc.
Blue ocean strategy tools strategy canvas a diagnostic tool for building a compelling blue ocean strategy it captures the current state of play in the known market space allow you to understand. These systems started to gain popularity in the 1970s with consoles that played only pong. Studied 150 strategic moves spanning more than 100 years and 30 industries blue ocean strategy is the simultaneous pursuit of low cost and differentiation aim is not to outperform the competition but to make it irrelevant. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Innovation, new market space and creating demand are central characteristics. Regalixblueoceanstrategymakingcompetitionirrelevantpart1. You may or may not agree with the central philosophy, but you will be inspired. History and background a video game console is just a computer that is made only. Sep 26, 2016 the strategy canvas provides a highly visual tool to help look at future options.
Chan kim and renee mauborgne, professors at insead. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. Theyve progressed every year since to 15th in 2005. Video game industry red ocean strategy microsoft xbox and sony playstation a belief that every three or four years there needs to be a new video game console higher processing power, more hdtv compatibility, better graphics, etc. To join the free indie business book club, click here. Brilliant ppt slides on blue ocean strategy slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Nov 14, 2008 november 14, 2008 comments off on book summary. Based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30 industries to. Based on best selling book, blue ocean strategy, this powerpoint presentation provides a systematic approach to making the competition irrelevant. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of. Blue ocean strategy is a business marketing strategy of creating a new market space for its services and products. Highgrowth companies are becoming increasingly hard to seek. Blue ocean strategy powerpoint templates present better 24slides. Learn more about the blue ocean strategy and find out where you can download the best and 100% free blue ocean strategy powerpoint.
In addition, there is a profound amount of information that is definitely able to enlighten any reader. Chan kim and renee mauborgne, professors at insead, france. Jul 28, 2018 blue ocean strategy was coined by professors w. Blue ocean is a term used for uncontested market space compared to the red ocean that stands for the market space badly contested by battling competitors according to w. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. The born of the blue ocean strategy model appeared with the publishing of the book of the same name, written by w. The strategy can transform a current product or idea or create something total new.
Jul 10, 2015 brilliant ppt slides on blue ocean strategy slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Based on an eponymously titled book, this strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Worlds best powerpoint templates crystalgraphics offers more powerpoint templates than anyone else in the world, with over 4 million to choose from. Blue ocean strategy can be found on amazon blue ocean strategy. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.